AppsFlyer

A must-have for mobile app marketers

주석: We're using Appsflyer to attribute mobile advertising spend across different ad sources and channels, and to understand which channels are the best-performing ones, so we can scale them in a ROI-positive way.

장점:

Appsflyer is probably the most comprehensive mobile measurement tool for app developers and marketers. It gives you a full overview of marketing channels, sources, and events. You can compare different channel performance, see conversion rates within your app, track costs and revenue - so you can measure ROI, and reach smarter decisions about your advertising mix faster.

단점:

The dashboards can sometimes be a bit overwhelming, especially if this is the first time you're using the product. The UI has many many elements, and it's easy to get lost in menus if you don't know what you're looking for or where to find it.

Incredible app attribution and analytics solution.

주석: On an overall level, I and my team have been totally satisfied with Appsflyer and its functionalities. It offers separate dashboards to monitor retention, reengagement and acquisition campaigns. Affiliate management is also very easy as their P360 helps in early negation of click frauds.

장점:

Appsflyer has very easy to use functionalities and their support staff is very quick with the responses. The dashboards can easily be tweaked with business requirements and integrating ad partners, affiliates, creating one links for influencers is also very easy.

단점:

With increasing app installs, the cost of their subscription also increases substantially, apart from that I don't see any drawbacks.

New Updates

장점:

New addition of functions and updates on the Appsflyer.

단점:

Technical glitch shown when we download the files.

Excellent tracking tool

주석: It is a great and complete platform to work with

장점:

That you can track every app event and identify useless events with protect360

단점:

I would like to improve audience exporting options

My AF Experience

주석: AppsFlyer excels in measurement and supports all app marketing activities. As an agency, we recommend our clients use AppsFlyer over any other mobile measurement partner (MMP) due to its user-friendly interface. Additionally, it simplifies the process for supply-side partners to incorporate new inventories into marketing budgets.

장점:

Data Visualization is the best on AppsFlyer

단점:

Raw data exports are only available for 90 days

Great platform to review app attribution & reporting

주석: Great, fantastic tool, easy to use & team is very helpful

장점:

Ease of partner integration & setup, dashboards & ability to create own dashboards for ease of reporting & attribution, easy to use UI. Onelink feature is very easy to use & their advanced Onelink APIs make it easy to bulk create links

단점:

Need an easier way to visualise impact of web to app through dashboards

Huge improvement over Adjust

주석: Much better experience than our last service, Adjust.

장점:

We love the OneLinks that can bring customers directly to the correct store to download our apps, or bring them to a fallback link of our choosing. Very easy to set them up.

단점:

Some of the reporting is difficult to process.

Best in class MMP

주석: Overall it's a good platform for tracking conversions and optimization.

장점:

Easy to use, Good to understand, fast Working. etc.

단점:

Currently, facing issues like the page not working. But I'm sure the Appsflyer team working on it ASAP.

Manager BI

장점:

Great reports and integration with a lot of media partners.

단점:

A long time to get specialist on platform and methodology

Appsflyer - our GPS on the UA rocky road :)

주석: I have been using Appflyer for 5+ years now and it was a bit overwhelming initially, but we became best friends since.
An awesome user experience and a powerful data hub and source of information that leads our way to making informative and much more valid decisions
Without Appsflyer for me as UA Lead - it would be as if we were driving a car blindfolded.

장점:

It has a very intuitive UI, technically works almost perfectly, has vast dimensions and metrics on disposal, custom dimensions, awesome direct support (Alyona needs to be mentioned here), and tech support. Creative tool, especially AI feature. Data clean room was also cool, even though we could not particularly utilize it (due to reasons on our end) but it shows good potential.

단점:

You need to log in every 24 hours (when logging in with a Google account) Lack of possibility to create custom metrics (IPM, Ad profit, etc) Cannot copy stuff directly from the custom dashboards (eg campaign name etc) A lag in retrieving Ad revenue data from Ad Networks via API.

Incredible software for app attribution and analytics

주석: Overall, I have been satisfied with Appsflyer as it helps me analyse all the marketing channels and campaigns running across traditional channels and affiliates.It also flags fraud traffic and source of this fraud, hence letting us make better judgement for affiliate partners.Campaign optimisation, integrating ad partners, mapping in app events with these partners, funnel analysis, creation of custom dashboards are some of the frequently utilised features.

장점:

Appsflyer has used a vibrant colour scheme for their User Interface, through the means of interactive dashboards (overview and custom), it helps us in keeping a track of installs and other metrics flowing through various channels. Primarily, the overview dashboard gives a split between inorganic and organic traffic, and with a few clicks even other important data can be fetched quickly.

단점:

Just the fact that the software is super expensive and have to use it properly to justify the ROI.

Appsflyer never fails to amaze me!

주석: I've been using Appsflyer since the beginning of my career journey, from Dynata to adParagon. I've noticed that it has advanced significantly since I started using it. What I really love about Appsflyer is that it's the only Mobile Measurement Partner (MMP) that provides knowledge base and courses. These resources not only help me navigate the platform, but also understand the broader mobile marketing landscape.

장점:

What I like most about Appsflyer are: the functionality of the platform, customer support, the learning and knowledge base, reporting, overall performance, and user-friendliness in accessing different functions, especially working as an advertiser and publisher

단점:

Not much likely, but I find it difficult to analyze as I sometimes get lost while navigating the platform. I have noticed significant updates on the platform, which is good, but I am still adapting to where to function.

Most complete MMP solution in the app market

주석: Appsflyer is one of the most complete MMP, with a wide range of features and sub-products that all mobile app need (or will need some time). With the conversion tracking capabilities comes a suite of reports and data ready to be analyzed to make decisions. On the fraud protection side, they have P360, with many scenarios for blocking and alerting.

장점:

Besides all data analysis capabilities, the integration for partners is something crucial, since it permits us to receive online data from all our clients directly to our platform, where we make decisions, optimizations, and much more.

단점:

Some kind of reports and data are not shared with partners (such as integrated adnetworks or agency), which causes the advertiser to share important data apart from the platform.

Great and reliable attribution tool

장점:

If you take the tools existing today, Appsflyer win in most of the parameters The tracking and integration level are good. Link creation and UX is easy to understand and work with.

단점:

Xpend and data locker are in reading the payment highly and making it less worth if you need more data then the aggregated one.

Low cost and great documentation

주석: Generally positive - easy to use, easy to set up, and great value for money. I don't rely on it 100% for my analytics though

장점:

- great help docs and tutorials - anything you want to set up, you can find docs for - free plan is great to get started if you're a startup! very scalable pricing - basic marketing attribution and analytics are super simple

단점:

- more advanced reporting functions are a bit challenging (e.g. cross-device tracking) - in-app event tracking is a bit cumbersome - reporting dashboards on lower tiers are not very customizable - still have some data gaps

Review of Appsflyer

주석: I would say Appsflyer for me is really a dope product. The customer support is amazing, the learning portal is fantastic, event just surfing through Appsflyer feels fun. Data doesn't look boring at all.

장점:

So I really like the simple UI/UX of Appsflyer. It's so easy to use and navigate. Even a beginner will get hands on it in a very short span of time. I really like how the data is shown in graph as well.

단점:

So while downloading raw data, the data can only be downloaded of last 90 days and not prior to that, this is what I least like about Appsflyer.

Appsflyer as my go to MMP Platform

주석: I just love it. Frustrating because I know for myself that I am not that expert yet but same time exciting to learn from Elevate and Knowledgebase

장점:

I've been using Appsflyer for quite some time, since my days at Dynata. While I'm relatively new to the mobile world, I have experience with 3rd party S2S. What I appreciate about this platform is that setting up events on our platform is far easier compared to others. Additionally, generating reports for daily, weekly, and monthly activity is convenient. Lastly, the support from AF is extremely helpful. Despite being a newbie, I've learned a lot thanks to their support. I also love their Knowledgebase and the free courses that help users get familiar with the platform.

단점:

I just got frustrated because I couldn't figure out some insights that I wanted to look at. It's probably not AF's fault, but more likely my lack of knowledge on how to operate it for now. I'm pretty sure the information I need is covered in the knowledge base and tutorials anyway.

STORI CARD - IVAN GARCIA

주석: Good, I would recommend other colegues to use it

장점:

The attribution model for Multitouch acquistion is very consistent and the impact on Paid Campaigns is positive. The extraction of the data for modeling and DATAVIZ is easy and has multiple options. Finally there is tons of documentation and tech support.

단점:

The integration with certain media partners is glitchi

Comprehensive Analytics and Attribution with a Steep Learning Curve

주석: My overall experience with AppsFlyer has been positive. The platform offers powerful tools for mobile attribution and marketing analytics, providing detailed insights that have significantly enhanced our campaign performance. While the learning curve was initially steep, the depth and accuracy of the data provided are well worth the effort.

장점:

AppsFlyer povides comprehensive, real-time analytics and robust attribution tracking, making it invaluable for optimizing mobile marketing campaigns.

단점:

The complexity of the interface can be overwhelming for new users, and the pricing can be high for smaller businesses.

Using Appsflyer for eCommerce Tracking

장점:

- Very detailed tracking. Helps us to track the complete sales funnel and drop offs. - Helps us in understanding what campaigns work best as attribution is associated till the campaign level.

단점:

- No combined dashboard: The division between Android and iOS tracking is persistent. You're only able to view either of the dashboards at a time. If you need combined reports, you need to create one. - Inconsistency in some reports when it comes to fields - you can only view certain metrics in certain reports.

Essential platform for mobile marketing attribution

주석: In general terms, it is the most complete platform on the market. It offers all marketing solutions for mobile measurement of apps and games.

장점:

interface, usability, ease of analyzing data and exporting it.

단점:

SKAN metrics cannot be added to the custom dashboard. You cannot measure the performance of custom product pages in Apple Search Ads.

A complete and fiable MMP

장점:

- ease of use - Good attribution window parameters - easy set up

단점:

The turnaround time for customer service

Ease of Tracking

장점:

Appsflyer helped us in ease of tracking via multiple inventory , detect frauds and optimize the campaign

단점:

Frequent changes in the algorithms which causes roadblocks for ongoing campaigns

Marketing Analytics

주석: Good to see that overall appflyer application is very useful as any time we want data you get the same & even the data accuracy is perfect.
its easy to monitor campaign performance as you access data anytime in the potal

장점:

Data is easily viewable & even setting any campaign with appsflyer is very easy

단점:

Every thing is perfect just wanted to explore more properties from the same

Without Appsflyer data measurement, we are blind to our actions

장점:

It is a complete tool, with a good interface and solutions that help us a lot

단점:

The aggregated data from the interface makes a lot of difference