Braze 사용 후기 및 리뷰

Braze For Super Email Marketing Experience

주석: Ever since we welcomed Braze into our toolkit, we've unleashed the
power of automation to reach our customers across an array of channels
we could only dream of before. Braze's magic wand?
Real-time data triggers and personalized messaging, that's been nothing short of a
game-changer. In the era before Braze, delivering the top-notch experiences our
users truly deserved was a Herculean task. But now, it's a breeze!
With Braze, we're not just talking about communication; we're talking
about forging connections that matter. It's like the missing puzzle
piece that's transformed our customer engagement into a masterpiece.

장점:

Ever since we welcomed Braze into our toolkit, we've unleashed the power of automation to reach our customers across an array of channels we could only dream of before. Braze's magic wand? Real-time data triggers and personalized messaging that's been nothing short of a game-changer. In the era before Braze, delivering the top-notch experiences our users truly deserved was a Herculean task. But now, it's a breeze! With Braze, we're not just talking about communication; we're talking about forging connections that matter. It's like the missing puzzle piece that's transformed our customer engagement into a masterpiece.

단점:

One thing I don't like about Braze is that it doesn't have an auto-save feature. Our team creates more than 20 emails each week, and mistakes can happen. An auto-save feature would be really helpful because it would save our work in case something unexpected happens, like a browser issue. It could save us a lot of time if our work doesn't get lost.

A comprehensive tool for our mobile marketing stack

주석: Our overall experience with the product is good, was also nice seeing that they are continuously developing the solution. Of course, it can also be better.

장점:

Braze helps us deploy multi-channel campaigns with ease. and we are therefore orchestrating push notifications, in-app modals and emails from one tool

단점:

Some blockers are to getting up and running with particular product areas, which is sometimes quite demotivating.Also, the customer success team has little willingness to provide training. Most of the heavy lifting needs to be done via documentation articles.

Horrible Custom SAML SSO integration for Google Workspace companies

주석: I'm sure its main customer engagement function is fine. But if you are planning to use Braze with Google Workspace and want to set up a secure login with Custom SAML SSO then look for another app.

장점:

Haven't used the customer engagement part I'm just the System administrator, but I'm sure its fine.

단점:

If you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues. But am now six months into use. The support is polite but unable to help us to solve setting up a Custom SAML connection. An issue we have not had with setting up Custom SAML SSO connections for other apps.

Great product! Easy to use and continually making updates to make it better.

주석: Great - honestly have loved it!

장점:

Easy to use - their UI is great and intuitive.

단점:

Missing a couple little things that would make reporting and analytics a little easier.

The Best Customer Engagement Platform for Mobile-First Businesses

주석: User-friendly interface, lots of capabilities, always innovating and following the latest trends, amazing customer support, great educational materials and certifications programs, thriving user community, and much more!

장점:

Braze has all you need to run engage, retain, and convert your mobile app users - from detailed segmentation to running workflows and multivariate testing with multiple messages across Email, Push Notifications, In-App Messages, News Feed Cards, SMS, and more. It also has an amazing customer support team and a thriving user community on Slack which is active daily with helping each other with various use cases!

단점:

The only drawback is the lack of detailed reporting in some areas like general Email statistics for which you would need to export your data to an external BI / Analytics solution in order to get in-depth reporting.

A Year with Braze

장점:

Easy UI, robust capabilities, quick resolution of support tickets, easy to navigate, product innovation

단점:

On the pricier side, some unknown fees, canvas/campaigns can be less flexible.

An Email Marketing Service that Is Highly Reliable

주석: Braze is super amazing.
The features are effective.
The experience is incredible.

장점:

The capabilities of Braze are brilliant. It is an effective email marketing service.

단점:

I have not disliked any features of Braze since I started using it. Braze is effective.

Top-notch multichannel campaign tool that boost customer engagement.

주석: My user experience has been great. Braze has elevated our customers engagement and increases our productivity.

장점:

Braze is a powerful and reliable tool in orchestrating marketing and services messages across different channels like in-app message, push notifications, SMS, email and web messages. I love it's easy to create a campaign with an audience to inform our customers about our products and services. I also love this tool is constantly updated and adding new features which are great for our business processes and marketing.

단점:

Our customers are very happy and satisfied with our business services and products all our thanks to Braze.

Most Helpful Tool on Various Projects Employees Engagement.

주석: Great landing page and nice templates provided y the product and content creation options are impressive and the dashboard looks amazing.

장점:

Notification options and the marketing ability on this software is very productive and i also like the project management functions and the web forms capability. Creating clean and profitable marketing data analytics and easy campaigns management i recommend this package which is very simple on manipulation.

단점:

Marketing tool and all the features allows easy adjustment and i had nothing against this effective platforms.

Braze for your everyday life and organized email and agenda

주석: It was a very good experience using Braze application, it changed my life and it makes it easier.

장점:

I like about this application is that it is very timely and relevant to my work, since I am working from home as a trainer I usually use this so that I can have real time communication with my trainees or clients.

단점:

None so far for me, I like every parts of its feature because it is very user friendly also you can open it on your phone

Useful for Newsletters

장점:

I think the newsletter template layout is very clear and user-friendly. It has lots of features but you don't feel overwhelmed by them every time you log on. Allows me to write newsletters quickly and efficiently without worrying about loads of set-up and formatting.

단점:

It needs some form of automatic saving or in-template saving. You have to click out of the editor and then save separately to actually ensure your work isn't lost - really frustrating if you accidentally close the window for whatever reason! Would also love the option to "view in browser"

Provides a comprehensive message center that covers all digital marketing channels

주석: Our experience with Braze has been very positive. The platform's robust tools have allowed us to efficiently organize and manage email campaigns and marketing messages, resulting in increased customer engagement. We also appreciate how Braze's advanced data categorization capabilities have helped us develop custom business strategies that align with our unique needs.

장점:

Braze is an outstanding messaging platform that produces impressive results. Its ease of use and customization capabilities make it easy to create and manage campaigns in just a few steps, while also enabling seamless customization of user journeys and data collection. The intuitive tools offered by Braze include features such as smart timing and smart channels, which ensure optimal campaign performance. One of the most remarkable features of Braze is its powerful customer list segmentation capabilities. This feature enables us to segment and target our audience based on their behaviors and attributes, allowing us to create targeted campaigns and personalized messages that effectively engage customers.

단점:

Braze is a reliable platform, but there are a few areas that need improvement. It would be beneficial to provide more integration options to simplify the workflow. In addition, improving the organization of UI elements would provide a smoother way to navigate.

Best marketing automation tool

주석: In the less than a year we've been using it, they've listened to our feedback and made the platform better. This shows how well they pay attention to users, making the experience great. It's easy to use, gives us all the tools we need, and has really improved our work quality.

장점:

The best thing about Braze is how easy it is to use. We have a team with different levels of experience, and some are new to email marketing platforms. It was important to have a platform that's easy to learn, and Braze gives us that. It's intuitive and user-friendly, so we got comfortable with it quickly.

단점:

One thing I don't like about Braze is that it doesn't have an auto-save feature. An auto-save feature would be helpful to prevent losing our work in case of unexpected issues like browser failures. It could save us a lot of time if there's any accidental loss of work.

Decent push notification tool

주석: Braze allowed us to run more effective push notification campaigns but the integration was more challenging than expected.

장점:

The UI/UX of the platform is similar to other giant ad managers which made it easy for me to adapt quickly. Campaign management and reporting features were easy to learn without any guidance.

단점:

Integration is a pain. It took 4 months for us to integrate, QA, and release. Even after the release, minor bugs popped up that we had to address for extra weeks.

Complete satisfaction with a bodacious and powerful customer engagement platform.

주석: I find it very impressive tool that optimize client communication to improve productivity.Also it improves our marketing campaign and make sure the product is shaped in a personalised way for our potential clients .

장점:

Braze is reliable, secure and a very value for your money.It's easy to use and results are quickly seen once is implemented. Allow one to engage with clients in different channels like in app messages ,emails etc .I love it that it has awesome reporting dashboard that matches one needs of reaching every client about the campaigns.

단점:

This tool is swift and works smoothly, so far I lack any dislike.

Our World class Customer Engagement Tool.

주석: It has helped us automate so much of our daily sales and marketing tasks.The interface is a great one and so friendly to use.

장점:

We can simply send outbound marketing emails. Its simple for us to track our sales and marketing activities. They offer very good customer service support. It has been easy to engage with our clients.

단점:

It has given us a great and remarkable experience.

Canvas Flow is the Real Deal!

주석: Braze not only helped boost our user engagement and retention, but really allowed our app to develop at a quicker velocity by supporting experiments, engineering efforts, and user support.

장점:

The Canvas Flow aspect of Braze really helps me create personalized user journeys inside and outside of our app. Building a flow is super easy and intuitive. The testing features ensure that you can always be optimizing in an automated way!

단점:

I think the Reports aspect could be more robust and integrated with Analytics better.

Our Unobjectionable Email marketing and Campaign manager Tool.

주석: With the tool,it has been simple for us to easoly engage with our customers and to easily manage their data.we have also been able to automate our marketing processes through automated messages that reach all our customers on time.

장점:

The software easily tracks and collects all our sales and marketing data.Organizes our customer data.Executive customer service support team. Has a clean and user friendly interfaceOffers us with personalized customer communication.

단점:

We have had a hreat experience with the software.

Braze Lifecycle king

주석: Awesome onboarding & customer succes team. Always improving the product. [sensitive content hidden] is hand on.

장점:

Real time data response, easy to use and reliable.

단점:

Analytics could be better.No so scalable when you have users in 10+ languages

Recommendable solution for email marketing.

장점:

Braze is an amazing and powerful email marketing solution that helped us scale high marketing through email marketing. It allows us to send automated email campaigns to clients and it saves much time. Braze makes marketing a breeze.

단점:

We have had a very nice and great experience with Braze. Nothing at the moment to dislike about it.

Braze is Brave for Email Marketing

장점:

Prior to Braze, we were using traditional marketing strategies. How Braze automate workflow by eradicating manual tasks when creating, customizing and sending outbound emails is among the best aspects.

단점:

I can’t complain since it has improved our SEO rankings on search engines through keyword research and content management.

Easy to orchestrate user journeys

장점:

Fast, easy to get campaigns up and running

단점:

Reporting could be a little bit stronger; that being said this has been improving recently

One of the best customer engagement platform and provides customer-centric tools

장점:

I mainly used their platform for email marketing, and their Braze Email product helped me build very effective emails which were also mobile-friendly. Their product allowed me to segregate different email templates for high spenders, medium spenders, and low spenders. I was able to create an automation rule and send emails based on these different categories. I was able to create an automated lifecycle for email marketing. It also has an in-built intelligent system, that guidens on what time should I send the emails and when.

단점:

No cons identified so far. The tool has an intuitive UI.

Braze for better LTV

주석: Really good, I get messages (or lack of messages) from brands and feel like telling them you really should switch to Braze.

장점:

Focusing on the over all business result and avoid being "spammy"

단점:

the reports, still has a way to go - still better than the competition though.

Not Only Affordable But Perfect For Marketing

장점:

I like that it makes marketing a breeze by offering all important features Makes engagement easy, comes with push notifications and makes email marketing effortless.

단점:

It has diligently served us right as a marketing solution.