기업의 더 효율적인 소프트웨어
선택을 위한 17년 지원 경험

Braze은(는) 무엇인가요?

Braze(이전의 Appboy)는 사용자와 사용자가 선호하는 브랜드 사이에 유대감을 형성하는 수명 주기 인게이지먼트 플랫폼입니다. 당사는 브랜드가 기술을 통해 고객과 유대감을 형성할 수 있도록 지원하여 더 나은 경험을 제공하고 유지율, 생애 가치 및 ROI를 높여줍니다. 팀에서는 Braze를 사용하여 채널, 플랫폼 및 장치 전반에 걸쳐 고도로 맞춤화된 메시징 경험을 제공할 수 있습니다.

Braze는 다양한 산업 분야의 회사에 고객 관계를 유지하고 최적화할 수 있는 플랫폼을 제공할 수 있습니다. 이를 위해 Braze는 다양한 채널에서 캠페인을 사용하고 잠재 고객과 기존 고객에게 맞춤형 경험을 제공할 수 있습니다. 이에 Braze는 성능에 대한 통계 분석을 제시하여 고객 충성도뿐만 아니라 거래량 증가를 목표로 하고 기업이 해당 고객 관계를 지속적으로 최적화할 수 있도록 지원할 수 있습니다.

Braze은(는) 누가 사용하나요?

Braze는 플랫폼과 해당 교차 채널 캠페인을 통해 고객 관계를 최적화하고 고객 충성도를 강화하려는 다양한 규모의 회사를 대상으로 합니다.

Braze 소프트웨어 - 1
Braze 소프트웨어 - 2
Braze 소프트웨어 - 3

Braze에 대해 확실하지 않으세요? 인기 있는 대안 제품과 비교

Braze

Braze

4.7 (99)
발견된 가격 없음
무료 버전
무료 체험판
44
발견된 통합 없음
4.6 (99)
4.4 (99)
4.6 (99)
시작 가격
가격 옵션
특징
통합
사용 편의성
비용 대비 가치
고객 서비스 소프트웨어
US$18.00
무료 버전
무료 체험판
95
42
4.5 (2,430)
4.5 (2,430)
4.5 (2,430)
녹색 등급 막대는 평균 등급과 리뷰 수에 따라 결정되는 최우수 제품을 보여줍니다.

Braze의 다른 적합한 대안

Brevo
최상위 등급 기능
연락처 관리
이메일 관리
이메일 캠페인 관리
MoEngage
최상위 등급 기능
데이터 가져오기/내보내기
마케팅 자동화
이메일 마케팅
Salesforce Marketing Cloud
최상위 등급 기능
보고/분석
이메일 캠페인 관리
캠페인 관리

Braze 리뷰

평균 점수

종합
4.7
사용 편의성
4.6
고객 서비스 소프트웨어
4.6
특징
4.6
비용 대비 가치
4.4

회사 규모(직원 수)별 리뷰

  • <50
  • 51-200
  • 201-1,000
  • >1,001

점수별 리뷰 찾기

5
73%
4
24%
3
2%
2
1%
Martin
Martin
미국의 Project Manager
검증된 LinkedIn 사용자
정보 기술 및 서비스, 501~1,000 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

Braze For Super Email Marketing Experience

5.0 작년

주석: Ever since we welcomed Braze into our toolkit, we've unleashed the
power of automation to reach our customers across an array of channels
we could only dream of before. Braze's magic wand?
Real-time data triggers and personalized messaging, that's been nothing short of a
game-changer.
In the era before Braze, delivering the top-notch experiences our
users truly deserved was a Herculean task. But now, it's a breeze!
With Braze, we're not just talking about communication; we're talking
about forging connections that matter. It's like the missing puzzle
piece that's transformed our customer engagement into a masterpiece.

장점:

Ever since we welcomed Braze into our toolkit, we've unleashed the power of automation to reach our customers across an array of channels we could only dream of before. Braze's magic wand? Real-time data triggers and personalized messaging that's been nothing short of a game-changer. In the era before Braze, delivering the top-notch experiences our users truly deserved was a Herculean task. But now, it's a breeze! With Braze, we're not just talking about communication; we're talking about forging connections that matter. It's like the missing puzzle piece that's transformed our customer engagement into a masterpiece.

단점:

One thing I don't like about Braze is that it doesn't have an auto-save feature. Our team creates more than 20 emails each week, and mistakes can happen. An auto-save feature would be really helpful because it would save our work in case something unexpected happens, like a browser issue. It could save us a lot of time if our work doesn't get lost.

Matei
영국의 Marketing
금융 서비스, 11~50 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

A comprehensive tool for our mobile marketing stack

4.0 2년 전

주석: Our overall experience with the product is good, was also nice seeing that they are continuously developing the solution. Of course, it can also be better.

장점:

Braze helps us deploy multi-channel campaigns with ease. and we are therefore orchestrating push notifications, in-app modals and emails from one tool

단점:

Some blockers are to getting up and running with particular product areas, which is sometimes quite demotivating.Also, the customer success team has little willingness to provide training. Most of the heavy lifting needs to be done via documentation articles.

Love
Love
스웨덴의 Systems Manager
검증된 LinkedIn 사용자
엔터테인먼트, 201~500 직원
소프트웨어 사용 목적: 6~12개월
리뷰어 출처

Horrible Custom SAML SSO integration for Google Workspace companies

2.0 2년 전

주석: I'm sure its main customer engagement function is fine. But if you are planning to use Braze with Google Workspace and want to set up a secure login with Custom SAML SSO then look for another app.

장점:

Haven't used the customer engagement part I'm just the System administrator, but I'm sure its fine.

단점:

If you are using Google Workspace the Custom SAML integration is horrible. Usually the setup with other companies takes a few hours, one week if there are issues. But am now six months into use. The support is polite but unable to help us to solve setting up a Custom SAML connection. An issue we have not had with setting up Custom SAML SSO connections for other apps.

Emily
캐나다의 Marketing Manager
건강, 웰빙 및 피트니스, 11~50 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

Great product! Easy to use and continually making updates to make it better.

5.0 2년 전

주석: Great - honestly have loved it!

장점:

Easy to use - their UI is great and intuitive.

단점:

Missing a couple little things that would make reporting and analytics a little easier.

Kristijan
Kristijan
북마케도니아의 Lifecycle Marketing Manager
검증된 LinkedIn 사용자
건강, 웰빙 및 피트니스, 51~200 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

The Best Customer Engagement Platform for Mobile-First Businesses

5.0 2년 전

주석: User-friendly interface, lots of capabilities, always innovating and following the latest trends, amazing customer support, great educational materials and certifications programs, thriving user community, and much more!

장점:

Braze has all you need to run engage, retain, and convert your mobile app users - from detailed segmentation to running workflows and multivariate testing with multiple messages across Email, Push Notifications, In-App Messages, News Feed Cards, SMS, and more. It also has an amazing customer support team and a thriving user community on Slack which is active daily with helping each other with various use cases!

단점:

The only drawback is the lack of detailed reporting in some areas like general Email statistics for which you would need to export your data to an external BI / Analytics solution in order to get in-depth reporting.

Chloe
멕시코의 Lifecycle Marketing Manager
금융 서비스, 51~200 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

A Year with Braze

5.0 10개월 전

장점:

Easy UI, robust capabilities, quick resolution of support tickets, easy to navigate, product innovation

단점:

On the pricier side, some unknown fees, canvas/campaigns can be less flexible.

Rose
Rose
미국의 IT Network Manager
검증된 LinkedIn 사용자
물류 및 공급망, 10,000+ 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

An Email Marketing Service that Is Highly Reliable

5.0 12개월 전

주석: Braze is super amazing.
The features are effective.
The experience is incredible.

장점:

The capabilities of Braze are brilliant. It is an effective email marketing service.

단점:

I have not disliked any features of Braze since I started using it. Braze is effective.

Michael
Michael
미국의 Human Resources Manager
검증된 LinkedIn 사용자
석유 및 에너지, 10,000+ 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

Top-notch multichannel campaign tool that boost customer engagement.

5.0 12개월 전

주석: My user experience has been great. Braze has elevated our customers engagement and increases our productivity.

장점:

Braze is a powerful and reliable tool in orchestrating marketing and services messages across different channels like in-app message, push notifications, SMS, email and web messages. I love it's easy to create a campaign with an audience to inform our customers about our products and services. I also love this tool is constantly updated and adding new features which are great for our business processes and marketing.

단점:

Our customers are very happy and satisfied with our business services and products all our thanks to Braze.

Jeniffer
Jeniffer
싱가포르의 Site Engineer
검증된 LinkedIn 사용자
건설, 501~1,000 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

Most Helpful Tool on Various Projects Employees Engagement.

5.0 12개월 전

주석: Great landing page and nice templates provided y the product and content creation options are impressive and the dashboard looks amazing.

장점:

Notification options and the marketing ability on this software is very productive and i also like the project management functions and the web forms capability. Creating clean and profitable marketing data analytics and easy campaigns management i recommend this package which is very simple on manipulation.

단점:

Marketing tool and all the features allows easy adjustment and i had nothing against this effective platforms.

CLARISSA
필리핀의 Trainer
소비자 서비스, 10,000+ 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

Braze for your everyday life and organized email and agenda

5.0 8개월 전

주석: It was a very good experience using Braze application, it changed my life and it makes it easier.

장점:

I like about this application is that it is very timely and relevant to my work, since I am working from home as a trainer I usually use this so that I can have real time communication with my trainees or clients.

단점:

None so far for me, I like every parts of its feature because it is very user friendly also you can open it on your phone

Clarisse
영국의 Chief Film Critic
온라인 미디어, 51~200 직원
소프트웨어 사용 목적: 1~5개월
리뷰어 출처

Useful for Newsletters

4.0 작년

장점:

I think the newsletter template layout is very clear and user-friendly. It has lots of features but you don't feel overwhelmed by them every time you log on. Allows me to write newsletters quickly and efficiently without worrying about loads of set-up and formatting.

단점:

It needs some form of automatic saving or in-template saving. You have to click out of the editor and then save separately to actually ensure your work isn't lost - really frustrating if you accidentally close the window for whatever reason! Would also love the option to "view in browser"

Maryam
요르단의 Marketing Coordinator
교육 관리, 501~1,000 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

Provides a comprehensive message center that covers all digital marketing channels

5.0 2년 전

주석: Our experience with Braze has been very positive. The platform's robust tools have allowed us to efficiently organize and manage email campaigns and marketing messages, resulting in increased customer engagement. We also appreciate how Braze's advanced data categorization capabilities have helped us develop custom business strategies that align with our unique needs.

장점:

Braze is an outstanding messaging platform that produces impressive results. Its ease of use and customization capabilities make it easy to create and manage campaigns in just a few steps, while also enabling seamless customization of user journeys and data collection. The intuitive tools offered by Braze include features such as smart timing and smart channels, which ensure optimal campaign performance. One of the most remarkable features of Braze is its powerful customer list segmentation capabilities. This feature enables us to segment and target our audience based on their behaviors and attributes, allowing us to create targeted campaigns and personalized messages that effectively engage customers.

단점:

Braze is a reliable platform, but there are a few areas that need improvement. It would be beneficial to provide more integration options to simplify the workflow. In addition, improving the organization of UI elements would provide a smoother way to navigate.

Krishna
인도의 Senior Executive
이러닝, 51~200 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

Best marketing automation tool

4.0 작년

주석: In the less than a year we've been using it, they've listened to our feedback and made the platform better. This shows how well they pay attention to users, making the experience great. It's easy to use, gives us all the tools we need, and has really improved our work quality.

장점:

The best thing about Braze is how easy it is to use. We have a team with different levels of experience, and some are new to email marketing platforms. It was important to have a platform that's easy to learn, and Braze gives us that. It's intuitive and user-friendly, so we got comfortable with it quickly.

단점:

One thing I don't like about Braze is that it doesn't have an auto-save feature. An auto-save feature would be helpful to prevent losing our work in case of unexpected issues like browser failures. It could save us a lot of time if there's any accidental loss of work.

검증된 리뷰어
검증된 LinkedIn 사용자
인터넷, 51~200 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

Decent push notification tool

4.0 3년 전

주석: Braze allowed us to run more effective push notification campaigns but the integration was more challenging than expected.

장점:

The UI/UX of the platform is similar to other giant ad managers which made it easy for me to adapt quickly. Campaign management and reporting features were easy to learn without any guidance.

단점:

Integration is a pain. It took 4 months for us to integrate, QA, and release. Even after the release, minor bugs popped up that we had to address for extra weeks.

Doreen
미국의 Marketing Manager
레저, 여행 및 관광, 11~50 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

Complete satisfaction with a bodacious and powerful customer engagement platform.

5.0 작년

주석: I find it very impressive tool that optimize client communication to improve productivity.Also it improves our marketing campaign and make sure the product is shaped in a personalised way for our potential clients .

장점:

Braze is reliable, secure and a very value for your money.It's easy to use and results are quickly seen once is implemented. Allow one to engage with clients in different channels like in app messages ,emails etc .I love it that it has awesome reporting dashboard that matches one needs of reaching every client about the campaigns.

단점:

This tool is swift and works smoothly, so far I lack any dislike.

Racheal
미국의 Sales and Marketing Executive
정보 기술 및 서비스, 1,001~5,000 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

Our World class Customer Engagement Tool.

5.0 작년

주석: It has helped us automate so much of our daily sales and marketing tasks.The interface is a great one and so friendly to use.

장점:

We can simply send outbound marketing emails. Its simple for us to track our sales and marketing activities. They offer very good customer service support. It has been easy to engage with our clients.

단점:

It has given us a great and remarkable experience.

Jordan
Jordan
미국의 CRM Manager
검증된 LinkedIn 사용자
시장 조사, 1,001~5,000 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

Canvas Flow is the Real Deal!

4.0 2년 전

주석: Braze not only helped boost our user engagement and retention, but really allowed our app to develop at a quicker velocity by supporting experiments, engineering efforts, and user support.

장점:

The Canvas Flow aspect of Braze really helps me create personalized user journeys inside and outside of our app. Building a flow is super easy and intuitive. The testing features ensure that you can always be optimizing in an automated way!

단점:

I think the Reports aspect could be more robust and integrated with Analytics better.

Samuel
미국의 IT Specialist
정보 기술 및 서비스, 1,001~5,000 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

Our Unobjectionable Email marketing and Campaign manager Tool.

5.0 작년

주석: With the tool,it has been simple for us to easoly engage with our customers and to easily manage their data.we have also been able to automate our marketing processes through automated messages that reach all our customers on time.

장점:

The software easily tracks and collects all our sales and marketing data.Organizes our customer data.Executive customer service support team. Has a clean and user friendly interfaceOffers us with personalized customer communication.

단점:

We have had a hreat experience with the software.

Jon
독일의 CRM Manager
비영리 조직 관리, 10,000+ 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

Braze Lifecycle king

5.0 2년 전

주석: Awesome onboarding & customer succes team. Always improving the product. [sensitive content hidden] is hand on.

장점:

Real time data response, easy to use and reliable.

단점:

Analytics could be better.No so scalable when you have users in 10+ languages

Daisy
미국의 Tour Consultant
레저, 여행 및 관광, 201~500 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

Recommendable solution for email marketing.

5.0 작년

장점:

Braze is an amazing and powerful email marketing solution that helped us scale high marketing through email marketing. It allows us to send automated email campaigns to clients and it saves much time. Braze makes marketing a breeze.

단점:

We have had a very nice and great experience with Braze. Nothing at the moment to dislike about it.

Ben
남아프리카의 Chief Sound Engineer
글쓰기 및 편집, 51~200 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

Braze is Brave for Email Marketing

5.0 12개월 전

장점:

Prior to Braze, we were using traditional marketing strategies. How Braze automate workflow by eradicating manual tasks when creating, customizing and sending outbound emails is among the best aspects.

단점:

I can’t complain since it has improved our SEO rankings on search engines through keyword research and content management.

Kevin
프랑스의 CRM Manager
음악, 11~50 직원
소프트웨어 사용 목적: 2년 이상
리뷰어 출처

Easy to orchestrate user journeys

5.0 2년 전

장점:

Fast, easy to get campaigns up and running

단점:

Reporting could be a little bit stronger; that being said this has been improving recently

Mansi
Mansi
인도의 Software Engineer
검증된 LinkedIn 사용자
컴퓨터 소프트웨어, 10,000+ 직원
소프트웨어 사용 목적: 6~12개월
리뷰어 출처

One of the best customer engagement platform and provides customer-centric tools

5.0 2년 전

장점:

I mainly used their platform for email marketing, and their Braze Email product helped me build very effective emails which were also mobile-friendly. Their product allowed me to segregate different email templates for high spenders, medium spenders, and low spenders. I was able to create an automation rule and send emails based on these different categories. I was able to create an automated lifecycle for email marketing. It also has an in-built intelligent system, that guidens on what time should I send the emails and when.

단점:

No cons identified so far. The tool has an intuitive UI.

Karime Emmanuelle
멕시코의 Consulting
마케팅 및 광고, 51~200 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

Braze for better LTV

5.0 작년

주석: Really good, I get messages (or lack of messages) from brands and feel like telling them you really should switch to Braze.

장점:

Focusing on the over all business result and avoid being "spammy"

단점:

the reports, still has a way to go - still better than the competition though.

Faith
미국의 Office Administrator
재생 에너지 및 환경, 11~50 직원
소프트웨어 사용 목적: 1년 이상
리뷰어 출처

Not Only Affordable But Perfect For Marketing

5.0 작년

장점:

I like that it makes marketing a breeze by offering all important features Makes engagement easy, comes with push notifications and makes email marketing effortless.

단점:

It has diligently served us right as a marketing solution.