MoEngage 사용 후기 및 리뷰

Great platform for Integrated Marketing Communications management

주석: While MoEngage serves most of our problems very effectively, there are some points of improvement in terms of Live-Segment feature introduction for flows, more accurate Reachability figures and data storage beyond 180 days.

장점:

MoEngage offers the functionality of creating segments and user journeys based on event triggers that are directly mapped to the company database. This helps to identify the most realistic targetable segments and also their Reachability across various communication channels. Also, we can get live data from all the communication channels in a consolidated format within the MoEngage panel, which helps to measure campaign performance and goals achievement levels.

단점:

MoEngage does not allow setting event criteria having periods more than 180 days, and this becomes a problem when we create a segment where we intend to target very old inactive users. Moreover, some flows do not work perfectly with filters due to the absence of Live-segmentation.

CRM 360 - One Platform Complete CRM Solution

주석: One of the platforms which offers a complete CRM Solution with an Analytical View of Campaign and User Behavior. Complimented by strong tech support for API Integrations different push formats like Flows/Smart Trigger Campaigns and In-App notifications which almost covers every requirement for a seamless campaign.
A/B Testing/ Segments and Controlled Group along with control levers on a granular level also supplements the package.

장점:

Ease of Use and a simplified UI. Specific tabs/groups as per the requirement of the firm. A/B testing ease with seamless campaign creation via duplicating the existing variation. One click non-personalized fallback template creation reduces the time to create the campaign. Segmented targeting basis affinity/engagement and various attributes. API integration is effective and seamless. Analytics provide a complete picture of the campaign/retention and engagement thereby assisting the decision making process. In a nutshell this tool handles every aspect of CRM and is a must have tool.

단점:

Limited Templates. Static Content Elements (can't customize).

MoEngage a platform for Customer engagement and retention

장점:

In one place you are able to manage email newsletters, push notification (App and Web) SMS and digital campaigns at one place. This platform is a revolution in mobile engagement. This tool helps us to build our own user journey to retail the user easily.

단점:

The process of using creating segments are relatively slow and the delivery rate is poor. The Analytics shows limited data. Control group analysis not available in the tool.

Great product that has the best in class features and services

주석: Right from Sales team to customer support team everyone is very supportive, enthusiastic about providing quality of service while at the same time delivering quality of service.

장점:

The number of metrics, data accuracy, wide variety of notification sending options that MoEngage provides is industry leading. Also Push Amplification+ is something which totally sets MoEngage apart from others.

단점:

There are some areas where it can be more customizable to provide more features and functionality that can make notification sending process a lot faster.

Best automation tool

장점:

With moengage I was able to build workflows for push notifications and email marketing, which has helped me a lot to optimize my time

단점:

When creating email marketing I would notice that the templates would not be loyal to what I have created. They would look different on the phone.

Extraordinary Customer engagement platform acceptable CRM tool

장점:

Customer are engaged, analysed and retained using the MoEngage platform. By Mixing our images with text and casserole layout we can design a distinctive user journey that makes MoEngage simpler and easy to use.

단점:

The service offered by MoEngage is noticeable slow. Analytics has a problem with the database and doesn’t deliver the campaign to all user.

Business treat!

주석: I have been handling organic engagement activities. This includes planning, designing and execution of engagement notifications. Through Moengage's analytical insights, I can easily focus more on scaling my campaigns. This has eventually reduced my time which I usually spend planning the engagement activities.
The ready to use reporting structure is even amazing. Makes things easier for MIS Team.

장점:

1. Very user-friendly interface 2. Much convenient (Basis my experience with previous engagement tool) 3. Can send engagement campaigns to multiple platforms all in one go. 4. The reporting structure is very well designed. Had helped me a lot in terms of preparing engagement reports. 5. Analytics provides deep insights basis which the task of optimising campaigns, selecting segments becomes less hectic.

단점:

1. Not at all mobile friendly. 2. Frequently takes time to load. (Homepage & even campaigns)

MoEngage for Marketing communication

주석: Very Happy with the tool and service

장점:

MoEngage is very user friendly marketing automation tool for the marketer. It also has many good features that is much required to grow your marketing channels

단점:

We felt MoEngage is priced little high compared to others in the market

Feature rich

장점:

Moengage is feature rich. You can create any type of campaigns based on as many rules as possible.

단점:

I think the reporting is something they have to improve

Best tool for Marketing Automation

주석: The critical problem we had, while serving almost half-million active base in a day, was the segmentation. The proceeding problem involved serving the right content at right time. With Moengage in our application, we could do it in minutes. That's what Moengage became our saviour

장점:

The custom delivery options that moengage has, enabled our team to personalise users and made our marketing omni channel.

단점:

While infusing into the system, several requirements of analytics were missing from the product. With regular feedback with the team, we received them but it took months.

One of the best Marketing Automation Tool

주석: Overall, my experience has been better with MoEngage when compared to other tools. The UX was one of the best. So, if you have the budget for it - go ahead with it.

장점:

I have personally used many other MoEngage competitor tools - but nothing compares to the features and user experience that MoEngage provides. The automation journey triggers and user personalization feature is something I used often for various campaigns that have helped me achieve my marketing goals. Moreover, web messages/notifications have helped my team in increasing sales with the cleverly crafted trigger and template options.

단점:

The drawbacks of MoEngage are its price and loading time. If you are duplicating a web message campaign or an email template, it takes some time for the same to load and this can be annoying when you are on a time crunch.

MoEngage is an excellent tool for marketing and customer engagement.

주석: In my overall experience Moengage is an excellent tool to engage customers through various types of campaigns and also analyze data regarding how those campaigns are performing. Although MoEngage does fall a little short when it comes to personaliztion.

장점:

In my experience the best thing about MoEngage is the that you can create automated campaigns for users and also you can analyze how those campaigns are performing in real time.

단점:

One thing that I think MoEngage can improve on is personalization. There are not many options to personalize emails.

Mediocre tool. Good for basic marketing automation funcations, but still lacks advanced features

주석: The experience is good for basic level marketing automation and day to day user engagement communications, but disappointing when you want to run advance level campaigns like product recommendations, hyper personalization based on past user activities, etc. and more creative layouts for communications.

장점:

Easy user interface and campaign creation. The platform is robust and good technical support is provided whenever required.

단점:

The team has failed to roll out features like home page personalization, variations in email and push templates and sms personalization specially when all other players in the market have been offering the same since a long time. The integration with other tools is also not smooth.

Retention Specialist's Review

장점:

I like the ease with with even a novice can make cohorts and schedule push notifications after various Audience/Cohort Segmentation. Notification Delivery Rate is decent although can be improved to provide better insights.

단점:

Very Rare not often the notification delivery numbers are inflated and pulling reports takes time.

User friendly

주석: Helps in all aspects of our business from onboarding to app engagement to customer retention
With the product analytics we are able to visualize all the product success metrics in one platform

장점:

Ease to use Analytics platform is clear and crisp

단점:

Support delay at times Some product reccomendations that require faster turnaround time

Thought leaders for cross-channel engagement

주석: We selected Moengage as the expertise they could provide in the digital sphere really drew us. Their product innovation is second to none - they aren't just players in notifications, they are thought leaders. Their support and knowledge they provide, from our client manager to the free webinars they provide to get the most of the tools, are second to none. We look forward to many more years working together and growing on the impressive results we've achieved to date.

장점:

Personalisation is key in digital marketing and the level of depth of the technical capabilities the Moengage platform offers has been critical in our cross-channel activities. Instead of BAU, one-size-fits-all approach, you can really dig down into granular segmentation and this has been catalyst to such impressive commercial successes in our first year.

단점:

The tools are strong but the interface could use some development. It's not necessarily 'pretty' or too intuitive, and that's okay, because it works. But could use some improvements.

Great and User friendly

주석: The current problem we are solving is user retention. And moengage has helped in solving it at a larger extend. The overall experience has been great so far. Still have lot explore in the tool

장점:

The best thing I liked about the software is user interface. It's very easy to use and understand even if you have not worked on similar software in the past

단점:

As of now there's no such cons. Even if there's moengage team get it fixed at earliest

Messaging made right!

주석: We are using MoEngage as single messaging platform for all of our products, to fill the gap of reaching user contextually, on time and convert them into our loyal user base. We have broad range of platforms and plan to experiment a lot around content, channel, etc to beat the indutry best of messaging. He have succeeded in the initial tests, got our benchmark and now want to go above and beyond in meeting our monetization and engagement goals.

장점:

Many aspects - Reachability to various types of devices, support to all the platforms we need, basic Messaging and Analytics possibilities, A/B Test Messaging and many others. The team is awesome who diligently have been closing all the gaps we found in feature set. Their approach is very positive and the quality with time have been satisfactory. There are competitive products with more features, but MoEngage approach to start with MVP and pick up our priorities first, shows the commitment needed for long term relationship.

단점:

Few parts of the usage needs basic product Engineering understanding which is often lacking in Marketing. The solution should abstract such flows such that the campaign definition to product mapping is agnostic to campaigner's engineering knowledge.

One step solution for my Customer Engagement

주석: It has been a great overall experience with I am using almost each and every feature everyday

장점:

1. Easy to use2. Good customer support3. Features are good and they have a high accuracy

단점:

1. Expensive in comparison to its competitors 2. Low integration help as we found it difficult to integrate it with low technical support offered

Ease of use and speed is commendable

주석: Made our life easier because of its excellent integration capabilities, good support, geofencing feature and great reporting and analytics capabilities.

장점:

It was easy to integrate with our existing SMS partner and easy for analytics purposes such as A/B based on custom segmentation. Customization by passing our derived fields to the moengage platform enabled our hypothesis testing.

단점:

The database structure and lack of readability of names was difficult to get used to.

super powerful, super simple

주석: Its helping us grow our retention rate. Flows are helping improve stickiness and overall gains in LTV are clearly there.

장점:

if you lead product, you can't not have Moengage in your arsenal. Its intuitively designed with only one user in mind - the product marketing guy. All your important metrics are right there, accurate and up-to-date. Flows and journeys are super easy to set up. Run all the A/B tests you like. Always up. Great team as well - they routinely conduct enormously informative webinars that grow your learning dramatically.

단점:

None noticed yet. Tough to find a flaw so far.

Moengage benefits and product usage

장점:

UI interface is very easy to understand and products are very advanced that helps to grow our business. Some products are really cool. Services are good.

단점:

Need to add some more advanced features like kind of push notification which our companies are providing .

Useful but could be better

장점:

Push notifications and analytics is good

단점:

Delivery rate is low. Issues not fixed fast enough

MoEngage - Leveraging Customer Engagement for Business Profitability

주석: Implementation were smooth, team is super supportive, understanding of business

장점:

Easy to implement, intuitive and customisable

단점:

MoEngage offered all possible tools for building the customer interactions. We did not see any specific negatives

Best Marketing automation software

장점:

- Push Notifs delivery rate - Push notifs on xiaomi & chinese devices - Sherpa & Best time to send

단점:

No such issues as of now, product has all the required features