Dreamdata 사용 후기 및 리뷰

The ultimate tool to report on the revenue generation of marketing campaigns and channels

주석: With Dreamdata, I can now demonstrate the effectiveness of marketing channels and campaigns to my company's leadership. I can also allocate budget to online channels in a data-driven and result-oriented way, not limited to the usual CPL metrics, but focusing on real full-funnel CAC.

장점:

Dreamdata is a powerful multi-touch attribution tool that tracks both paid and unpaid channels via UTMs and native connectors to CRMs, ads platforms and other tools. Data is then processed to provide information on how much revenue is attributable to each marketing channel and campaign, how long is the sales cycle, which were the marketing and sales touchpoints of a certain account, how much did they contribute to the resulting revenue, and many more. It provides very interesting data views and full-funnel revenue attribution models that would be extremely resource-intensive to capture and analyze via a custom in-house solution. The Customer Success team is the best I've ever seen in any of my vendors and really assists customers end-to-end, not only with technical help with setting up the software, but also in terms of attribution modeling; they partner with clients to fine-tune and customize attribution to suit each business' unique reporting needs. It's a feature-rich product with clear and detailed native dashboards, but it can also push data to external dashboards built in i.e. Tableau or Google Data Studio, giving even more reporting flexibility. Last but not least, it is extremely good value for what it does, how well it does it and for the amazing customer support that the company provides.

단점:

Dreamdata is a very solid product with only a few minor weaknesses that do not hinder its usability in any way. It would be nice if it could push data to SFDC, rather than just pulling it, and if there were mouse hover tooltips that would help understand some technical terminology here and there. What's great is that they consistently seek feedback and follow up by putting new developments all on their product roadmap, resulting in new features being developed and launched regularly.

Dreamdata is golden!

주석: Easy integrations, self-service settings you can modify to fit the company's needs, easy-to-set-up custom reports, attribution modeling, and journey reports are amazing if you want to deep-dive into specific accounts, a great tool to share with the sales team.

장점:

My team and I use Dreamdata weekly to track our performance and report to the Leadership team. We can track the Marketing ROI and better understand the prospect journey from first touch to a closed deal. The journey report has also helped us a lot in understanding what channels influence the prospect journey, which has helped us set better media budgets for top-funnel/mid-funnel/bottom-funnel activities.

단점:

The UI can be tricky to understand at first glance, especially for users who use it less often. Explaining the different metrics in all reports could help "non-marketing" users better understand the data and graphs. But overall, it's easy to work with the tool once you understand the use cases for each report.

With Dreamdata- Customer Journey and attribution made easy

장점:

Since Dreamdata is easy to use the non technical marketers can easily find out which channel are driving most pipeline with Dreamdata reports. Additionally the tool is able to combine all the sources at one place.

단점:

Despite the fact that the tool has the ability to be customised, the customisation and integration takes often time.

Perfect for online marketeers in B2B companies with offline revenue conversion

주석: Great experience with the software and the supporting team. It's really something to get an onboarding such as the one we got.

장점:

The possibility and feature that enables us to undertand which campaigns and channels that is driving revenue is absolutely extraordinary.

단점:

The software would be even more awesome if it had an integration with Sleeknote.

Data governance and attribution using Dreamdata

장점:

We keep tabs on the profile to see if and when they convert into a subscriber or a client. We've developed our algorithm to identify high-and low-value exchanges and assign a revenue ratio to the platform responsible for driving conversions.

단점:

It takes too much time and effort to properly arrange the task or process that need to be evaluated for data governance. I wasn't too hard, but take time to do it.

Help us in making marketing decision

장점:

As we switch to multi-touch attribution, Dreamdata has operated as an invaluable help for us with implementation, technical inquiries, and specifications. The specialised staff are efficient at releasing updates, and the product evolves often. It's a top contender for use in profit attribution.

단점:

It requires effort and time to get everything in line, from the systems and data to getting everyone on board with the new standards. I want to be capable of creating customised notification.

Thanks to Dreamdata we're now able to track organic search performance

주석: Dreamdata enables us to track performance per channel even better. Where are now able to see more of the customer journey of a website visitor as Dreamdata reports from the first touch moment all the way until a deal is closed. Before, we were not able to see the exact performance of a lot of different channels. Now we can see exactly what channels/campaigns contribute to generating Sales Qualified Leads. Another huge advantage of Dreamdata is that we're finally able to track organic performance. A lot of SEO content contributes to the first touch, while most of the data tracking tools are not able to show you the organic performance. The same for Capterra. Dreamdata is the best solution to track your Capterra data, a place where a lot of visitors discover your product for the first time, and later enter your website via branded terms. Imagine you can instantly see what channels are performing, without your last touch data being overwritten by branded terms or other campaigns. Shutting down non-performing campaigns and increasing the budget on the ones that are working. That's where Dreamdata comes in.

장점:

Finally able to track a lot more data than with standard analytics tools. Working with the people from Dreamdata has been a perfect experience.

단점:

That we didn't start earlier with Dreamdata. You only get the data from the moment you start collecting it. Even though Dreamdata is able to pull in historical data, you really want to have the Dreamdata pixel up and running as soon as possible to get the best insights.

Game-changer to make better marketing decision

장점:

Dreamdata has definitely been a game-changer for our company. Before using it, we weren't able to know exactly where does the revenue comes from. We were limited to the classic single-touch attribution model (first touch). This was frustrating and non-efficient at all to make decisions. We've built a custom model with DD team, which is super responsive and helpful - Kudos to [SENSITIVE CONTENT]-. The output is we're now able to know at a super granular attribution in order to measure the impact of a specific ad campaign, outbound email messages, and even offline actions. We track the whole account's interactions from the first touchpoint until they become customers. We've built our own model to dissociate strong touchpoints from low-value touchpoints and attribute a specific part of the revenue to the channel that has created the conversion. So we can easily optimize the funnel based on those insights. What I like the most with DD is that all their data is available in our data warehouse, which allows us to use SQL use Reverse ETL tools to match their data with the whole database in order to make better decisions.

단점:

The time to implement to solution has been a bit long.

Does exactly as advertised

장점:

It just works very well for us. Very good tracking and dashboards/overview.

단점:

We haven't really found anything yet, but we don't use the most advanced marketing attribution features. Perhaps it was in the past a bit more for specialists, but now we find it very easy to use.

Great tool for Prospect Reveal

주석: Dreamdata is a great tool to see how prospects and customers alike are interacting with your marketing campaigns and get a better picture of intent. I enjoy using the tool and finding insights to help us with our campaign planning.

장점:

I love that the tool is super easy to use and if there are ever any questions DreamData has a great article /help database and customer support.

단점:

I wish the dashboard would have a more in-depth overview of our reports. I'd like to go to the dashboard and see a snapshot of all my reports in one place - not just the list of the reports.

A fantastic Revenue Attribution Platform

주석: Overall it has been a very positive experience, from the sales process to also being onboarded/training. In general looking very much forward to learn more and get the most out of the product possible.

장점:

Dreamdata is a fantastic tool that joins and cleans all of our scattered data, and then connects it all to pipeline from our CRM. It allows us to see what activities are working and which aren’t. It’s easy and very quick to get installed and setup. Within a day, we could see tangible insights. If stuck getting setup, there is a great library of documentation, otherwise a support slack channel that’ll help all users. Additionally, they give you full access to all of the data they are collecting for you, so it is a green field project waiting to be tapped into.

단점:

No complaints, however the product may be a little intimidating to the untrained eye. But onboarding and training will quickly help you steer the ship.

Single source of truth for performance attribution & revenue analytics for data-driven marcom&sales

주석: What I especially appreciate is customer care from lead to the user. Dreamdata does what it does have to do and that is all that I expect aside from customer care, which is exemplary.

장점:

What I really appreciate from Dreamdata is quite a rich integration library with a simple setup. Compared to other solutions, I have found Dreamdata customer-centric, focused on seamless experience from day 0. While it requires cooperation with a dev team, it is still easy to configure.

단점:

I have some desired features the dev team is already working on - especially Stripe integration. I could also use some more industry-specific integrations for us. However, I do realize every roadmap is demand-driven and they can not provide me will all integrations from day 0.

a tool for data attribution and analysis

주석: With dream data, having all the data in place allows us to make the right decisions to improve a service

장점:

It has never been so easy to write a report of paid advertising and webinar events with dream data it's simple and easy everything u is In order to centralize services within a company.

단점:

Data monitoring is quite tedious and too much effort to correctly configure the actions to be validated

First-class reporting and a fantastic team, they are like an extension of our marketing team

주석: We were looking for a partner who could help us level up our attribution reporting so we can show the true value of our marketing activities. The demo was great, it was fully tailored to our particular use case so it was easy to imagine from the very beginning the added value Dreamdata will be able to bring us. After an extensive tool comparison, we decided to go with them because of their sophisticated account-level reporting, custom views and intuitive interface. So far, our onboarding has been very smooth, their customer support is first-class, they are like an extension of our marketing team. The initial results are already giving us a lot clearer view on our channel efficiency. We can't wait to use the tool to its full potential!

장점:

Dreamdata is a great tool for B2B businesses, the account-level view makes our reporting easier and it is definitely much more insightful than it used to be. We use HubSpot CRM and we are also happy with the way the tool integrates with it. We also have a couple of custom parameters we need to report on and Dreamdata came up with some great suggestions to help us create custom views for it.

단점:

We usually sign up for tools on a monthly subscription plan, but we were happy we got the buy-in for Dreamdata's yearly contract. It's definitely a better choice for us in terms of reporting and the fact that we have their ongoing tactical and strategic support, makes us feel we actually have a new member on our team.

Indispensable for our GTM

주석: Easy to set up and very helpful people in the company. Once we got it up and running and started to funnel data into Dreamdata, it quickly became a one-stop platform for everything marketing & Gtm related.

장점:

The way we're able to connect all our sources and CRM to Dreamdata makes it super easy for us to prioritize and deploy budget towards what works.

단점:

The design is a bit clunky and I would like to be able to customize my reports a little bit more - but it's minor things. Nothing that breaks the use for us.

Holistic attribution, showing all angles

주석: Dreamdata has helped our organization come together around our b2b customer journeys and has highlighted what marketing is doing, both good and bad. Before, it was a mess to agree on what to look for, but now that we have all our data in one place, we can all finally agree and begin to solve problems and take advantage of opportunities instead of discussing who is right. We understand better that each aspect of the journey plays its role and we can see where we need to improve.

장점:

Having all activities and data sources plugged into one tool made life much easier. Before dreamdata, we’ve never been able to run reports on paid ads, events, webinars together, in one place. It was always patching things together. With several different models and ways to look at the information, it made us confident we weren’t missing any pieces to the puzzle. Great to centralize reporting across the company and departments.

단점:

You don’t have to be a data scientist, but there is still a lot to learn about tracking, data and attribution, which is an education really

Outstanding attribution modeling tool!

장점:

We've been using Dreamdata at Gorgias for more than 8 months, and it's been a game-changer for us in the way we run our marketing and decision-making. Dreamdata helps us understand the impact of any company experiment and any marketing action.

단점:

The product and stack is complex, by the nature of it, so it takes time to setup. I guess it's a good problem to have though! :)

Best tool to transition to multi-touch attribution!

주석: Dreamdata allows us to track any given touchpoint in the customer journey of our clients & prospects. It's perfectly tailored for both data teams and business teams! On one hand, the tool integrates very well with Hubspot and Segment, so it gives us technical liberty and flexibility in terms of tracking. Marketing and bizdev teams can also easily see the performance of their channels and their cross-team collaborations with a nice interface.

장점:

It's been a pleasure working with Dreamdata for the past few months! We're transitioning to multi-touch attribution and Dreamdata's team has been consistently helping us with our setup, technical questions and requirements. The engineering team is fast in shipping new features and the product is constantly improving! It's definitely one of the best tools to consider for revenue attribution. Indeed, one main strength of Dreamdata is that it doesn't only provide a performance per acquisition channels approach, but also a breakdown per deal: any touchpoint, channel can be tracked at the deal level with attributed revenue.

단점:

Setting up Dreamdata costs in time as it may involve data cleaning and updating tracking processes, but it's definitely worth it! It results in a solid tracking system, transparency and clean data that enable us to deliver actionable insights.

The marketing attribution solution you've been looking for

주석: My experience has been excellent overall. They have a very professional and well-informed team who go the extra mile for you.

장점:

Dreamdata have built an impressive product that addresses the shortcomings of existing analytics, as well as featuring integrations that others have ignored. Our attribution challenges were solved with a single software where all other solutions were either custom built or required multiple working parts. Set up was quick and straightforward with all of our key ad platforms supported. Their team is excellent, experience, and very supportive.

단점:

So far Dreamdata have gone out of their way to address any concerns or requirements. It's a new(ish) solution so it's expected for there to be improvements and development - and I've seen evidence of their commitment to this. Overall I like the product a lot and it has addressed our core problems very well.

Dreamdata is a great attribution tool

주석: We set up Dreamdata to track marketing attribution and report on multi-channel attribution. This product has hit the mark for us and I've been mining valuable insights since day 1. Very positive experience!

장점:

Setting up Dreamdata was straightforward and easy. Once we got it set up, we immediately saw value from the data coming back. In particular, I find the paid advertising feature set to be very strong. The integration with HubSpot worked out of the box and helped tie dollar values to everything we do. The support team has been incredibly responsive and helpful.

단점:

There is a lot of data in Dreamdata -- I think the team should continue to work on improving the UI and UX. Very nit-picky, since I think it's a solid tool all around.

Discover and understand the whole customer journey to ameliorate the online marketing performance

주석: Dreamdata has helped us to optimize our online marketing performance by focusing on the right metrics: It gives us the possibility to understand the customer journey by showing the various touchpoints a potential customer has before turning into a lead, enabling us to contribute deals to the right channels. Furthermore, it provides smart reports to marketers in order to better evaluate the performance of marketing activities across all stages of the sales-cycle, facilitating better conversion rates.
The onboarding may require some time and extra work, but the customer success team is really helpful, responsive and professional, which turns the process an enjoyable experience.

장점:

Dreamdata is a really useful tool for B2B marketers to get invaluable insights into the customer journey in order to understand the bigger picture. As a consequence, it is possible to attribute revenue to different marketing activities and focus on the ones that generate the best results.

단점:

Integrating the tool was quite a tedious process and it took some time to get the first insights.

Amazing attribution platform

장점:

It solves the B2B attribution problem. We have already found places for improvement thanks to it.

단점:

Some of the data visualization is not the best

Amazing B2B attribution and service!

주석: Before Dreamdata, it was a challenge to explain how our paid activities were driving revenue, and getting all the data from our different systems to do attribution manually took so much time. Now with Dreamdata, I can quickly see how we are performing and provide the data and attribution to show we are helping the bottom line. The nice reports make it great to share and explain what we do. I really recommend Dreamdata for others wanting to improve their data and how they communicate about attribution!

장점:

Having all our marketing and sales data in one place, being able to clearly attribute revenue across all channels and on an account level, seeing the complete customer journey with every touchpoint for each deal, tracking how long it takes from first touch to deal and life time value, easy to read dashboards and interface

단점:

By looking at our data and data collection we found some areas we needed to improve so it took a little time to clean that up

Easy, trustworthy and amazing support

장점:

I really like the customer support. Always available to help.I also really enjoy the videos/tutorials on Linkedin!Thanks for all the resources!

단점:

Some metrics are missing, but the platform is continuously improving!

Real useful data on b2b marketing performance

주석: Instead of reporting on mostly cosmetic numbers, we started looking at Dreamdata for our KPIs and we could really see a difference in how it affected the conversion rates. Even sales started seeing a difference. The transparency it provides really lets you focus on what matters and ask questions that need to be asked.

장점:

The whole Ad Performance section allowed our team to really find out, without any guess work, what campaigns were working and what was not. We could easily benchmark our activities with their reports and we discovered how long we should expect conversions.

단점:

We didnt have a lot of data to start with so it took some time until we had enough to see some trends and could make some decisions.