Singular

A Versatile Suite of Tools for Mobile Marketers

주석: Singular has been a key part of my mobile data stack for many years. When it comes to a robust analytics aggregation platform with great out-of-the-box reporting they continue to stand in a league of their own.

장점:

*Great data aggregator product to join MMP data and ad networks *Easy and versatile "out of the box" reporting *Great Customer Success team

단점:

*Limitations on historical data and cohorts (Analytics) *MMP onboarding challenging for less experienced developers

Bang for the buck for smaller marketing teams

장점:

We love Singular here for as an attribution provider as well as cost aggregator. We are able to do what used to take a team of 15 data engineers a couple years back now with 0.5 data engineer and half of a technical marketing analyst. Cost aggregation layer makes thing simpler and easier to manager. The availability of the data pipelines to tie marketing data back to product data is awesome.

단점:

Delays in pipeline, especially for Facebook, not enough granularity at sub-campaign level ROI calculations but overall still a great experience.

Great support, great for smaller teams

주석: Great app, even better customer service. One reason to pick Singular over e.g. Google Analytics.

장점:

The analytics feature is solid. While the data can be a bit slow to load, all the data is there and ready to use. The visualizations are easy to read and last but not least: customer service is AMAZING!

단점:

Data can be bit slow to load, UI could be a bit better but overall very pleased with the software!

Making App Tracking Easy

장점:

The following things make it a good product:- Fraud detection which helps understanding the reliability of the product.- Helps understanding the click tracking for click fraud.- With web conversions being tracked now, it helps understanding the performance of the website.- Extremely detailed creative analysis also available with creative clustering. - Source level data easily available with both standard and custom metrics.

단점:

- There are many analysis that can be done, which people aren't aware about- Little off tracking and the reasons for over-reporting cannot be determined.- Less suggestions given by the team

A powerful MMP with an excellent support

주석: Despite some lingering growing pains, my experience with Singular was positive, in part due to their excellent support and powerful ETL features.

장점:

• Very good Analytics features (despite some initial data inaccuracies) • Excellent ETL — all the data is pushed directly to our database • Excellent support • A willingness to include us in their product roadmap — our feedback and needs matter

단점:

• Some initial hiccups (from both sides) lead to sometimes inaccurate data • Some ETL table schemas could be improved

Great tool for a performance marketer to manage app install campaigns

주석: Lots of patience and all of my questions answered during onboarding.

장점:

The training provided during onboarding and the way the UI is designed makes this tool very intuitive for a marketing person to use for reporting, optimisation and setting up fraud protection.

단점:

No major downsides for our use case - personally, I'd like to have some capabilities I got used to in other marketing analytics platforms like regex, but we learned prior to integrating that it was disabled for end user by design, and in the end it was not critical for us.

Complete Marketing Analytics solution with outstanding Customer Support

주석: We like Singular a lot. From the PoC and adoption project to the switch to SKAN for iOS campaigns, we had a lot of success thanks to the amazing support and partnership. It's a very complete and overall easy to use solution

장점:

The attribution/data connection system is easy to use and gave our marketing team freedom to setup and operate all their campaigns. The ETL also gave us a reliable way to pull Network data, allowing us to retire our homebrew script-based solution. Also, the Customer Support is excellent. They helped us thru some major changes like adopting an off-the-shelf Ad Mediation SDK and the whole iOS14.5/ATT rollercoaster that made us shift our acquisition strategy towards SKAN.

단점:

Although very complete in terms of data, the reporting tools could improve. Is kinda slow to use and allows very little customization.

I do love Singular

주석: Even with other visualization platforms pulling in our data like Tableau and Looker, most days I have no idea what I'd do without Singular. It's just the least annoying way to get a quicker look at just about everything

장점:

Visualizations and ease of use; large number of integrations and easy to manage; great customer service

단점:

Lulls you into a false sense of security that there will be little to no work for maintenance. Much of singular is about micro-customizations and ongoing data flow checks, but I do think the dashboard monitoring functionality and the CS team help so much here

NA

장점:

Ease of use and ability to make custom events for tracking Ability and ease to add many platforms

단점:

na

Great product for UA Managers

장점:

Very easy to use and very convenient. Allows easy campaign analysis and management. Great costumer service.

단점:

Sometimes there are some data issues, but they are usually quickly resolved

Constantly improving and great support team

장점:

After implementing Singular to most our partners, day-to-day operation was vastly improved. Visibility of results increased and our decision-making process has been made a lot easier and effective. Vast customization options for specific business cases. Their solution for SKAN campaigns is ahead of the rest of the market.

단점:

The loading time of data using the interface isn't the best, but had improved. Only recently more options to build internal dashboards were made available (making the website a lot more useful).

Best option for tracking atribución and mobile data analytics.

주석: Great experience. The level of support they have makes a big change.

장점:

Incomparable level of support. Best in the market.

단점:

Should be nice to have incrementallity measurement and conversion assistant measurement.

Our mobile attribution and analytics all in one.

주석: I've had a great experience with Singular's customer success team, and with their Support. I've even requested custom features AND SINGULAR BUILT THEM (those working with many SaaS products, you'll know how big of a deal this is).

장점:

I especially like the customizable dashboards. I've set up my own dashboard so that all the most important data is right in front of me at a glance. From there, it's easy to drill down.

단점:

Reports can take a full moment to load sometimes, but I suppose that's true with most platforms.

Simplified data engineering

장점:

We've been leveraging Singular to simplify data aggregation across various marketing partners, and data destinations and their api support have given us easy ETL flows to match up ad network data with onsite activity for return on ad spend calculations. Customer and engineering support have also been very fast, engaging, and thorough!

단점:

No cons around our current use cases.

Excellent product and team to optimize mobile app preload & ads campaigns

주석: excellent product and team

장점:

endless options but easy to use/configure

단점:

the team is open to building new features which is great

Clean UI, Easy to Use, Good Investment

장점:

easy to set up and allow advertisers to work with any scale of adnetworks

단점:

once a while data delay but could be adnetworks' issues

Great Platform

장점:

a good way to connect your spending with the mobile networks

단점:

sometimes the connection with your mobile networks fails

Sablo Review Regarding Singular

장점:

Here in Singular some features like Creative, SKAdnetwork and Fraud Prevention are the amazing features that some of the others competitor MMP did't providing these full flag features.

단점:

Singular Integration process is easy and user friendly regrading app adding or remove from its dashboard, All others feature ETL and Automation alert are also amazing. But I think there is source app and county base campaign's mapping issue that singular need to make advance that conflict according to best AI.

Lots of useful features with only minor drawbacks

주석: As mentioned in the title, the minor drawbacks when it comes to the accuracy of some data is greatly overcompensated by the other, very well developed features and the great customer service.

장점:

1) Singular checking data for gaps, errors, ... works very well 2) Creative reporting is easy to set up thanks to user friendly flow 3) Buyer/user journey is tracked thoroughly

단점:

Data isn't always perfectly accurate - some things need to be taken with a grain of salt. However, the team was always very open and receptive for feedback and is quick to solve any issues.

I love singular

장점:

I can see all the data i want, i can create dashboards which are easy to create and use

단점:

sometimes the dashboard is not workeing, delay in cost data

Great product, excellent support!

장점:

- ease of use - it supports almost all ads platforms - variety of product it offers

단점:

would be great if you can add deduping features for attribution data across platforms

One of the fastest adapting tools out there

장점:

Very relevant and adaptive to our needs as mobile marketers

단점:

Sometimes too much data to the point where some things are irrelevant anymore for our actual needs.

Good product, great people

장점:

Easy to use platform. Creative section with a very convenient reports. Great team.

단점:

Needs more flexibility with populate data to a specific metrics

Singular

주석: Our rep is very easy to get ahold of and is incredibly knowledgeable. He's made everything easy to understand from a brand new user's perspective.

장점:

The product is fairly easy to use. Once you know your way around it's very simple to use and save reports.

단점:

The UI could be slightly improved/better defined so you know where to go for things first. The saved reports feature gets cluttered very quickly, and it can be tough to tell which is your most recent saved report if they are all named the same.

Budget Friendly and better dedicated support

주석: Singular helps a lot in attribution as we run campaigns on multiple channels and the customer support is really good. The report interface and inability to real time data is the major setback which makes it difficult for marketers to analyze daily performance.

장점:

- Inexpensive compared to the other competitors - Excellent and dedicated POC for customer support

단점:

- Takes Time to load data - Dashboards and reports are not user friendly - No real time data