Adverity

"The best platform to extract Data and Benefits at a good Price"

주석: As a result of having access to Adverity's Datatap, we are able to create dataflows that cover all of our social media performance data, which we can then import into our own internal Database for use in dashboards and other analytics projects. This saved us a lot of money because we don't have to spend a lot of time developing new software to incorporate this data and keep the connections running, as well as giving us more time to view our data and share it with others. This allows us to fully understand the impact of our social media channels, so we can create better content and improve our social media strategy.

장점:

With Adverity I can control what data I am recovering, where it goes and what it is used for with its easy to use interface. Building custom reports, regardless of the platform the data comes from, is simple and typically never hits a technology snag. Many of its rivals do not provide these features. In addition to aggregation, programming and transformation parameters are also useful for extremely specialized data, such as scope.

단점:

When there's a problem, we don't always get alerts right away. We always find that some problem is being worked on, but we don't know what it is. For the rest I have no more complaints about Adverity

All in one tool

주석: Adverity is our all-in-one solution for a data warehouse, ETL, and data visualization.

장점:

The Adverity support team has become an extension of our analytics team. Because we are a smaller agency with a singular analytics point-person, it was critical for us to work with a company that has robust tech support.

단점:

The data connectors can be finicky at times which causes us to troubleshoot.

Great Data Integration tool

장점:

Ease of use, various data connection points readily available for integration and extraction, ranging from Social platforms to various DSPs. Users can easily set up a frequent data update and even connect with other dashboards like Data Studio

단점:

Setting up data connections can be tricky for first time users, but you easily get used to it once you set up a few

An excellent low-code ETL tool

주석: Furthermore, we are working with our fantastic account manager to create one-of-a-kind budget burn and workload forecasts by integrating our time tracking system and project management software.

장점:

Allows my non-data engineer marketers to extract and transform data without knowing Python. Supermetrics and similar technologies pull data, but there is still a significant data strategy around schema naming rules and labor to alter the data. When compared to using Google Sheets, Excel, or a visualization engine like Google Data Studio, Adverity allows us to standardize our data approach and schema across all our clients and accounts, saving us a ton of time and lowering the risk of human errors.

단점:

The platform's user experience could be improved. It is not always obvious where to look for what you are looking for. It's complicated at first, but you quickly get the hang of it. I'd also like to see more template options. I wish the platform provided more administrative management features. However, they have already begun to incorporate these elements in general. It will be interesting to see how the platform's management capabilities evolve.

Marketing Data and ETL Made Easy

주석: We needed a flexible solution for automating the flow of data throughout internal tools and destinations inside our organization to ensure we are able to hit the needs of both internal analytics and custom analytics projects for our clients. Adverity has been essential in automating many of the tasks and tools we have internal to service our clients.

장점:

Adverity is both very flexible and very reliable - after looking at all the options in the ecosystem for connections to Martech/Adtech APIs for ETL, Adverity provided the most robust and flexible solution that fit our needs. As a part of our onboarding - Adverity created new integrations to some of our edge-case platforms that were not already integrated. When they first told me they would build any connections that we needed I was a bit skeptical, but after about 4 weeks of signing the contract, all of the platforms we needed were fully integrated and available in their product. We also needed some unique flexibility on the destination side and Adverity was able to build out a solution that fit our needs. Their support team is also incredible, it's very refreshing to have account managers assigned to your account that can provide technical assistance, when we have had some unique/complex transformation needs, our main contacts were able to help us with our transformation scripts directly without the need to send us to support.

단점:

While Adverity does not provide the most aesthetic platform/UI currently available among other ETL tools, it is a testament to where Adverity spends their time and focus, making a very robust and flexible product. They are building out more documentation available inside the product, but sometimes documentation around unique cases/features can be a bit light.

Extremely customizable and powerful tool for marketing data automation, with a steep learning curve

주석: Automating marketing reports was a big challenge for us, given the size of the company and diversity of our marketing channels. Data has to be retrieved, cleaned up, unified, joined and exported to different visualization tools.
Adverity became an essential tool in our data chain, connecting to almost any marketing data source. We never encountered a situation where we couldn't implement the ETL we needed because of Adverity. And sometimes it helped us to replace other tools as well.

장점:

1. Very powerful and flexible. You can do almost any ETL-related operations. Transformation mechanism is powerful and marketing-oriented - some complex transformations typical in marketing can be done easily. Data can be retrieved from different sources, including Spreadsheets and email attachments - an unfortunate, but often occurrence in data automation :) Debugging, scheduling, cleaning up and joining data - everything is very powerful and imposes almost no limits. 2. High quality support. It doesn't happen often with complex technical products, but our requests are quickly understood and detailed help is provided. If it requires some technical fixes, they happen within reasonable time. 3. Quick implementation of new data connectors. Several times we asked to add support for a new connector, and it was implemented quickly and without extra cost - increasing the value we get out of the tool.

단점:

Learning curve is substantial - understanding the logic of the product takes time and some technical skills. Some error messages are not explanatory and, again, require some experience with the product and technical knowledge. Documentation is still in development, and extra communication with support team is inevitable.

Adverity Review

주석: Our teams daily work life is made easier with Adverity, since we no longer need to create complex and raw excel riport for clients and other team members. The time we used up for creating such "primitive" reports can be used for much important and high value tasks.

장점:

The new quick editor (filter, customize) buttons are really great to have. Usually we only change the filters on a chart, and with the quick filters it's even more quicker! The design of the tool is really clean, which is great once you get the hang of how the tool is working. Having the Hubs/Clients/Brands structure is a great way to organise our reports. Also having the possibility to give only access to different levels and elements of the structure is one of the best things. From data integration side, with the help of Adverity we are able to combine many data sources (static, dynamic) in one report.

단점:

Terribly missing the option to send a chart from one riport to another. At first sight the platform can be quiet overhelming for those whom have never used such tools, but I believe this can be overcomed by preliminary introduction before actual usage.

1,5 year experience in Adverity.

주석: Overall it is a fast-evolving useful ETL system with great Insights platform

장점:

Adverity is a constantly evolving great ETL system. We can work well in it to make great dashboards and reports to help our colleagues and make our clients happy.

단점:

Some things are not so logical. for example. In Insights if you want to add something to a chart you have to "right-click". It was a bit strange because nowhere else you use right-click in Adverity. It would be better if we have better documentation. Our work would be a lot easier if our campaign managers could edit the text widgets.

Helpful tool to analyse the campaign and bring together all the data

주석: We were facing the Problem that due to different Locations of the AdServers we had counting differences due to different time zones. Adverity was keen on solving the Problem as fast as possible - worked out great.

장점:

Adverity is easy to use and thus, makes everyday work much easier. Also the Support is awesome and helps creating what the Client needs.

단점:

Some functions and calculations are not valid yet. Even the widget campaign reporting still often shows some bugs. Dashboards must be double checked before sharing with external People.

Complex data streams, displayed clear

주석: Overall it's a helpful tool which can save you a lot time when it's set up & working correctly.

장점:

I like the UI, the modularity + the simplicity of changing/editing things.

단점:

What I don't like is that there are often problems with data actuality. But for our work that's crucial and we need to be able to rely on the data displayed within the dashboards/widgets.

Marketing Tool

주석: Reporting is going to be automated after we as a company decide what should we have in our general reports. So far we created what we wanted. Now we are on our way to improve it specifically and get some insights through the reports

장점:

The ability to merge the data and visualize it in terms of marketing professional vision

단점:

It is a bit harder to use it properly until you get the grasp of how things are done. Adverity was my first data visualization tool to use. It can be the reason I didn't handle it at the very beginning. But after using other tools I can see why Adverity stands out

Adverity, una plataforma de datos que te hace la vida más fácil… a veces

장점:

Lo que más me ha gustado de Adverity es la capacidad de conectar, enriquecer y enviar los datos a cualquier destino con una sola plataforma. También me ha gustado la opción de explorar los datos directamente en Adverity, crear paneles y aprovechar las funciones de análisis inteligente.

단점:

Alto coste y la baja fiabilidad de la plataforma. El precio es muy elevado para lo que ofrece, y no se ajusta a las necesidades y los requisitos de cada cliente. El soporte al cliente es mejorable, tardan bastante en responder y no resuelven las dudas ni los problemas.

One platform for a perfect overview

주석: Automated data connections help us save time for making reports and analyzing the data because all you need is one dashboard

장점:

I like the possibility of having data from different Datasources in one system. You have a perfect overview of all your campaigns. We also appreciate the help from the support team, they are always trying to solve our problems as fast as they can and try to they put our ideas into reality.

단점:

Transformation scripts can be a little bit complicated in the beginning if you are not familiar with python, but there is many help from the support team.

Great Data Management

주석: It is really useful having all our data in one place enabling us to easily export our data into the data reporting software of our choice. With us not having to spend time and effort on the collection of the data we can spend more time on the analysis, finding actionable insights and improving the efficiency of our marketing.

장점:

While I love having our data in one place. I have to say one thing that truly stands out is the quality of our account manager, Whenever we have had an issue they have been quick to resolve and escalate when required and will quickly jump on a call to make sure there are no miscommunications. Even when something does go wrong I feel confident that it will be resolved quickly.

단점:

Uploading files manually can be a bit finicky some times, requiring your data in a very specific format.

Simple and great for data management

주석: We use it for the following tasks: campaign monitoring, optimization and reporting, comparison to media plans. It spares us a lot of time.

장점:

Very flexible tool for wide variety of marketing needs and easy to integrate new API connections. It is possible to customize the data tasks with a little Python knowledge. We are very satisfied with Adverity's support.

단점:

Some features are very complex and hard to fully recognise the possibilities and the documentation has to be improved.

Advanced ETL tool

주석: Collect data from multiple data sources and store them in a warehouse. And use the data for further analysis and reporting.

장점:

Scheduled extraction with import reports. Also, support is always there to fix issues as soon as possible.

단점:

Repeated schema mapping for new data streams.

Pain relief

장점:

Lots of connectors available. It loads into a large variety of destinations. There is no issue around API management as they handle any changes etc.. We use it daily and it has been pretty reliable.

단점:

Need to interact with the API to do any useful failure or performance monitoring. Some people may not be too bothered about that but we need to make sure our SLAs are not under scrutiny.

Datatap - Good Product, improving all the time

장점:

API manager is full of features, designed in a very smart way. good daily performance.

단점:

it can be hard to find the location for what i need with all the options such as tabs, sub menus, organisations and varied buttons

Great product for media agencies

주석: Overall experience has been very positive. They have provided solid support, adding in API functionality with quick turn-around. Other media agencies I spoke to also provided positive feedback. It's a growing platform, and does it job well.

장점:

Clean layout, good functionality and the largest number of native Marketing data connectors out of all competitors.

단점:

The documentation could use some clean up and additional pages.

Daily Monitorinig

장점:

Building Dashboards on Adverity Insights, sharing Dashboards with my clients, exporting widgets for presenations, good & fast support.

단점:

Setup in Adverity Insights isn´t that easy. You´ll need some time to setup your first client.

Good Data Management

장점:

- Variety of different connectors to choose from - Able to help by implementing connectors that are not on there at the moment - Platform interface very easy to use - Data transformation tool is very useful and effective

단점:

- Documentation could be improved - Communication between Adverity and us should be improved

Best ETL tool for Ads platform

주석: Aggregating multiple ads platform to one data warehouse. We have used this tool to improve our reporting and digging deeper in our data and how we can improve our work.

장점:

connectivity with every ad platform and keeping the record of extracts and import is amazing. Support is really good and quick.

단점:

Would be better if there is more default schema mapping.

Great data solution

주석: Adverity has massively increased what it offers since my team started using it, and was fundamental in a project my team worked on last year.

장점:

Adverity has a vast selection of datasources and API connections, offering a broad range of data. It's easy to use and have save our team a lot of time.

단점:

It can be hard to get the best support. Some people on the support team are fantastic, but it is hard to get consistent support form the same people who know and understand out types of issues.

Works everyday!

장점:

You dont have to worry about anything. It does the job in the background

단점:

Learning curve could be smoother. There are some options that are a bit confusing and might need help to set initially

Fantastic product

주석: With adverity we do not to spend a lot of hours on coding but we can use their premade solutions.

장점:

I enjoy using adverity for it`s big variety of API. It makes it so easy and sales a lot of development time.

단점:

I would like to have more guides and handbooks.