Contentsquare

A powerful tool to enable growth

장점:

The possibility to answer "why" on so many questions we might have about our pages and journey

단점:

The learning curve is maybe a bit steep and the tool can be obscure if you don't come with questions to answer to

CS is key to shaping and optimising UX, CX and ultimately business performance

주석: Overall very happy with the product and support given to us.
Improving business performance across all Samsung product categories and provide optimisation strategies.
Support European markets in insights delivery & usage for their local activities.
We have successfully provided proactive business insights to shape performance and make changes in a timely manner.

장점:

Efficient use of experience analytics features, real time data allowing the team to extract insights from the get go. Understand page engagement in real time. CS Live extension is a fantastic addition, especially for clients who are time poor and shows immediate value of the tool. Allows us to see issues when they arise and we can feed back to respective teams in a timely fashion - this is particularly helpful during product launches. Understanding the conversion funnel and contextualising Adobe data to truly understand the consumer. We've used CS on countless use cases and it has made our insights more effective. The best part is also being able to quantify the impact which has really upped our level of reporting & insights. CSM Support, and all tech support from the whole CS team has been invaluable. Thank you!

단점:

Download functionality currently works only for zoning and not for heatmap. Is it possible to extract all of them easily as images so we can use them in our own decks/templates?

Great consumer insights

장점:

I find the heatmaps invaluable to understand how the users are navigating our site and how they are engaging with the various features. It really gives us a great insight and helps us to make customer centric product decisions.

단점:

I do find some of the journey tracking functionality confusing to use, but with training and frequent use, it is becoming easier to navigate through.

Both the software and the team are easy and flexible to interact with

주석: There's something useful at every level of knowledge/experience with the tool. The team is super flexible and supportive and speaks with us like a good friend who happens to be very knowledgeable about CX Analytics.

장점:

Like the ability to ease into to using the software. Always something new to learn, but also value at every stage of training. they are constantly developing and improving so even if something isn't ideal, its not long before they fix/improve it.

단점:

more in-depth features require more training, but that's understandable

Has helped improve many aspects of our site

주석: As a team we are spending more time reviewing changes made to the site and able to recommend based on data rather than opinion for future campaign launches, page updates etc. this saves a lot of time and ensures that we are all confident with what is live online.
Any problems with being unsure where to start on a project are always quickly solved by the CS team giving guidance and continued support to make sure we not only get the most out of the tool but find the results we need to answer questions and feedback to others in the business.

장점:

The training with the Content Square team is very thorough and they are always on hand to help with any questions to make sure you get the most out of the tool. It's takes a bit of time to feel confident with all aspects of the platform but once you do it is easy and quick to use and helps with decision making and amending site issues quickly.

단점:

The tool can be a bit glitchy at times however usually a quick refresh sorts the issue and I haven't had too many issues with this. There is a lot within the tool so it can feel overwhelming to start with but I do think the layout of the CS platform helps to resolve this as it laid out in the steps to follow.

Great UX Analytics tool

장점:

As a Conversion Manager, I use Contentsquare on a regular basis. It's a great tool, essential in customer experience analysis. Their different platforms are very intuitive, the e-learning platform is just great and their support is of excellent quality.

단점:

The alerts module is not very customizable, and often I receive “false alarms”.

A very good tool to understand how and why your customer behave the way they do on your website.

주석: Content Square helps us understand how and why are various customer segments behave the way they do on our digital ecosystem. Thanks to the insights we get from Content Square we can launch A/B testing campaigns or make directly some évolutions on our website to improve the Customer Experience and our conversion rate. For a company like ours that make billions euros per year in turnover on the web, we can make millions euros incremental revenus by leveraging this solution.

장점:

Content Square is a very efficient tool to get great insights that you can leverage to improve the customer experience and the conversion rate on your website. Besides, they offer a best in class support.

단점:

Some features are missing (cross domain behavior, limit the access to the data based on the user profile, App coverage...) but are in the 2018 roadmap.

Great platform that helps you find pain points throughout your journey that you do not know exist!

주석: I’ve partnered with ContentSquare at two separate companies now and have always found them to be a brilliant company to work with. They have great people and also a great platform that has consistently helped us identify and rectify pain points throughout our journey that we didn’t know we had, unlocking both customer and commercial value.

장점:

I love the visual and accessible nature in which ContentSquare displays insight. It does a far better job than most other platforms of eliciting actionable insight rather than simply displaying data, which is what it’s all about.

단점:

It’s a big platform and so takes some time to navigate and master, which can be further complicated depending on how well you set up your mappings etc. That said, the ContentSquare University platform is an excellent way to self learn and self serve. I’d also like some of the Find & Fix capability to be bundled within the core product and cost as it’s brilliant, but costly.

Very good UX analytics tool !

주석: One of the best tool I ever used for UX Analytics, it enables to make deep analysis easily and to understand pain points of the user path. Having this tool in the CX department enable us to go further in our conversion rate optimization approach.

장점:

- being able to see behaviors that I can't see in traditionals webanalytics tools - easy to set-up - can be linked with others tools (particularly ABtesting tools which enable a qualitative analysis of AB Test)

단점:

- A bit expensive - Specific features can be hard to handle for non-expert

Excellent tool for analysis

장점:

The plugin on Chrome and zonning part are very useful, as well as Google Analytics integration! Great webinars and training videos.

단점:

Session replay could be improved, sometimes it doesn't load, setting up mappings can take time.

Contentsquare review

주석: Analyzing A/B tests has become much more valuable with Contentsquare, because I am able to segment on a very detailed basis now - it's amazing! Also, Contentsquare has become my one-stop source for e-commerce, UI/UX, and commercial decisions, from big to small. Once you have passed the learning curve of the platform, it's so easy and quick to retrieve most essential information.

장점:

Contentsquare is a helpful platform for companies that are looking for easy ways to before more data-driven in their day-to-day decision-making. The platform is relatively easy to break in, also for analytics beginners. The features that allow you to analyze from macro- to micro-level allow for detailed and thorough analyses.

단점:

The Define module with mappings, goals and segments take some time to set up, making the initial stage of implementation and getting the whole platform up and running and in sync with current checkout events a bit longer. Also, the session replay module does not seem to work quite as well as what I had experienced with Hotjar so far.

Def worth your investment

장점:

While I was not part of the integration team, I can firmly say Contentsquare is worth it (especially compared to competitors). The variety of data is exceptional from heat mapping to journey analysis and the page comparator. While it may have a learning curve, once you figure it all out the analyses you can pull are very powerful in driving website strategy and improvements.

단점:

My only con is the learning curve. But be patient and you'll be fine.

A powerful and essential tool for making real time impact to customer products

주석: It's been incredibly well received all round.
We've made noticeable changes to products, tests and content/campaigns based on the real time customer data this is giving us.

장점:

CS is an extremely usable and versatile mechanism for product and web analytics. It enables us to add an additional lens of insight over standard KPIs to make informed decision. It's v easy to onboard teams, v configurable/integratable and the Customer Success team are incredible. Zoning and impact analysis and the fact I can use my AB test segments readily are big wins.

단점:

There's so much you can do which can be a little daunting. I'm not keen on the mapping but I know that's being worked on.

Best tool I use at work

주석: Unbelievable (in the best way)

장점:

It helps me understand every aspect of customer experiences and journeys online, I use it every day for so many different tasks. Implementation and support from CS is above anything I have ever experienced and recommend to everyone within the business

단점:

I haven't come across any issues, if there was anything I am stuck on the team are there to suppirt

Great experience with Contentsquare

장점:

I really love Contentsquare's snapshot and find and fix features. They are easy to use and are really great for making real-time updates to our website.

단점:

The software can be a bit overwhelming with so many features but if you give it a bit of time and learn as much as you can through Contentsquare University and other training tools, you'll realize that all of the features are beneficial and makes the software more robust.

An essential tool!

장점:

Amazing breadth of features that help generate actionable insights across different areas of Ecommerce

단점:

Requires investment in time to make sure the platform is optimised to be as useful as it can

Contentsquare is a great solution and plays a vital role in our Site analysis

주석: we have deeper insights about customer experience on Dell.Com and features like Journey Analytics which allows to identify the actual problem areas and make actionable punch-lists for optimizations that are causing problems for visitors. This equates to a much higher conversion rate.

장점:

Deeper insights, actionable punch-lists.

단점:

Everything is wonderful with this software

Powerful tools for everyone to use

주석: We use this primarily as a UX research tool as opposed to an analytics tool as we find it to be more useful when used this way. The best insights are qualitative, not quantitative. Others tools can do that better.

장점:

Easy to access any insights. Anyone can quickly load up the tool or Chrome extension and have data in seconds. Lots of different options available between zonings, session replays and journey analysis.

단점:

Some of the different areas within the tool can be inconsistent in layout/functionality which confuses users..

Very valuable tool !!!

주석: Very valuable tool !!! Contentsquare really assists with the data by exposing the user behavior on our sites during the customer journey. We have found the deep dives the Contentsquare analysts perform to be extremely helpful in getting granular insights and recommendations.

장점:

Integration was very easy and seamless. A ton of features that keep growing as the company grows and learns.

단점:

Product is difficult to use if you are not well versed in the different modules and use the tool often.

Quick to set up & Intuitive

주석: ContentSquare and its support team have been awesome. We're still working with our implementation manager since we had a few snags on our end, but overall I'm excited to start strategy sessions with our CSM.

장점:

ContentSquare allows you to easily understand user behavior and almost functions like an A/B test. The snapshots & zoning analysis are invaluable when launching new pages and changing the contents of existing pages.

단점:

It's difficult to compare past snapshots (no way to label what iteration you're looking at).

Great platform for analysing customer behaviour

장점:

Contentsquare really helps bring data to life with visuals that are easy to understand and use. This is important when sharing analysis with other people to keep the data engaging.

단점:

There isn't much to dislike, Contentsquare are always looking for ways to improve their platform and make it easier for the user to use.

ContentSquare review

장점:

- Simple and Easy dashboard creation module - Unique features in order to track and analyze customer journeys - Customer success teams helps with monitoring and analysis major impacts and defects

단점:

- Requested features are missing currently into the product

Great Platform for Additional Insights

장점:

The heatmap feature is the most used feature so far, along with the chrome extension.

단점:

The limit to the session replay recording time should be extended indefinitely.

Brilliant!

장점:

The amount of data that is at your disposable! From journey analysis, to page comparator to heat maps!

단점:

Nothing major to call out, automatic snapshots of the site drop off after a month.

Super Useful!

주석: Great from start to finish, amazing on-boarding service

장점:

The clear layout of the design and being able to read it all easily and share.

단점:

It can be slightly confusing but there is a lot of help on offer to guide you through it